Adidas and Beyoncé Launch Third IVY PARK Collection: “ICY PARK”

FEBRUARY, 2021: adidas and Beyoncé present the third collection in their ongoing adidas x IVY PARK collaborative partnership. Aptly titled “ICY PARK”, the collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.

Expanding on the partnership’s collaborative mantra, “Where is My Park”, the collection is supported by a multi-media campaign, playfully dubbed “ICY PARK”, which seeks to inspire creativity, individuality, and imagination. With a campaign that features a diverse number of collaborators, IVY PARK invites all to think outside the box. New faces featured include model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman, to celebrate freedom of expression.

Challenging perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland, the “ICY PARK” collection is refreshingly chill with dynamic looks and silhouettes throughout.

Effortlessly functional, relentlessly stylish, and always inclusive, the collection features a number of bold apparel pieces matched with a selection of complimentary accessories. Elevating versatility with essential winter wear, the “ICY PARK” apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cozy vibe. Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print.

The “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers . The collection also introduces the IVY PARK Super Sleek Boot, boasting comfort and an enviable, cool design. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.

The gender-neutral collection includes everything the wearer needs to own the Gym to Life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection.