Following the annual general meeting (AGM), Ashwani Windlass, the chairman of Bata India, said that the company has ‘Bata on Wheels’ in 86 locations in north India and would expand the same to metro cities after the full ease of lockdown in different big cities.
Kolkata: Shoe major Bata India is going to introduce ‘Bata on Wheels’, one of the new delivery channel initiatives in the wake of the Covid pandemic, in Kolkata in the next five-six weeks. This is part of the global shoe major’s efforts to enhance omni-channel presence during this period.
Following the annual general meeting (AGM), Ashwani Windlass, the chairman of Bata India, said that the company has ‘Bata on Wheels’ in 86 locations in north India and would expand the same to metro cities after the full ease of lockdown in different big cities. The Bata India chairman said that during 2019-20, the company focused on three major areas — innovation, marketing and customer service.
“Bata India is also expanding its e-commerce footprint by ramping up its presence across online marketplaces. Your company remains committed to bring you the best online customer experience,” he added.
Windlass added that Covid-19, an unprecedented pandemic, has taken all by surprise and shock. “It has not only changed our day-to-day lives but also is going to change the consumer sentiments and behaviour in multiple ways. Given the social distancing norms, shift to work-from-home and avoidance of social gatherings, there would also be an impact on lifestyle products and accordingly, also on the company. The Unlock 3.0 has just happened with re-opening of most of the activities except schools, colleges and some other activities,” he said.
