ALLIED Feather + Down (AF+D), global leaders in ethically sourced down for the outdoor, fashion and bedding markets, today announces the launch of Zero Degrees North (غN, zeronrth.com), a creative innovation lab that showcases boundary-pushing artists, designers, and products.
For over 30 years, ALLIED has been working with some of the most innovative, fashion-forward, and technical brands in the world to help build some of the most engaging, luxurious and high performing down products. غN will be a curatorial outlet for what ALLIED feels are the most interesting products, designs, and artists that imbue our concept of #coldculture and use down and feather in ways that continually push boundaries.
“Down is one of the world’s oldest insulations and has been instrumental in some of the most significant explorations, discoveries, and scientific advances,” said Matthew Betcher, Creative and Marketing Director for ALLIED. “Zero Degrees North looks at this material in a markedly new way through the lens of the future to explore what is new, interesting and relevant.”
More than a website, غN is a multi-channel experience combining social media, physical experiential events, and pop-ups. غN will also feature a place that those interested in personal exploration and DIY’ers can purchase ALLIED down by the pound.
The first product to be introduced on the new غN website will be ALLIED’s new down jacket collaboration. Originally released exclusively to the Japanese market, these four jackets blur the line between outdoor performance and fashion-forward aesthetics, bringing together the highest quality ethically-sourced down from ALLIED, industry-leading garment manufacturing from MN Inter-fashion LTD from Japan, and the finest downproof textiles from Pertex.
