Using Circulose® fibers, which are composed entirely of 100% recycled pre- and post-consumer waste textiles, Faherty Brand is about to introduce a new line. This program demonstrates the brand’s dedication to eco-friendly fashion.
The development process was described by Lisa Diegel, Director of Global Sustainability at Faherty Brand, as follows: “Faherty Brand has been diligently working with suppliers over the past few months to develop our Autumn 2024 launch of viscose made with Circulose®.” This adoption demonstrates our dedication to helping Canopy accelerate the adoption of NextGen fibers.
“Circulose® is currently the only NextGen material made from 100% recycled textiles that is available at scale,” stated Anna Sammarco, Senior Director of Business Development and Strategy at Circulose®. This collaboration with Faherty Brand highlights the industry’s ongoing transition to more environmentally friendly and circular fashion methods.
