Reliance Industries Ltd (RIL), India’s largest company, has launched R|Elan™ EcoGold with CiCLO® – a new fabric technology having a unique chemistry that enables activation of biomimetic biodegradation processes.
Eco-conscious consumers are constantly seeking products that are environmentally friendly, forcing fashion houses and apparel brands to pursue chemistry solutions that are able to provide a biological solution to environmental problems. R|Elan™ EcoGold with CiCLO® fabric is designed to reduce persistence of textile waste in landfills and other related conditions.
Need for a solution to the environmental crisis due to textile waste accumulation
Today one of the major challenges faced by the environment is the accumulation of textile waste. In the fashion industry, a majority percentage of post-consumer textile waste, weighing millions of tons, end up in landfills. These waste textiles can take up to 400+ years to decompose. In such a scenario, it is extremely important to be aware and take responsibility to come up with new path breaking solutions that can ensure reduction of textile waste in landfills.
R|Elan™ range of fabrics from Reliance Industries Limited offer multiple possibilities with infused technologies that bring about special and lasting benefits in the garment for the consumer. R|Elan™ provides consumers next-generation fabrics that are in sync with the latest fashion trends, and fulfil their lifestyle needs as well. R|Elan™ EcoGold with CiCLO® fabric is the newest addition in the R|Elan™ eco-friendly technologies collection that enhances sustainable fashion quotient.
R|Elan™ EcoGold with CiCLO® is an innovative effort that will help reduce the impact of unrecycled textiles on the environment. This technology enables microbes living in the environment to break down the materials and convert them into basic elements like carbon dioxide, water, minerals etc. just like they break down natural fibres. The chemistry used to make the product is proven to be safe for use in sustainable textiles by OEKO-TEX ECO PASSPORT, an independent certification system.
While unveiling R|Elan™ EcoGold with CiCLO® for the fashion industry, Mr Gunjan Sharma, CMO – Polyester Division, RIL, said: “Innovation and sustainability are at the core of our R|Elan™ initiatives. To further strengthen the core, we have introduced a new path breaking solution in sustainable fashion – R|Elan™ EcoGold with CiCLO® that will help fight the issue of textile waste, conserve the environment and at the same time satisfy the consumer needs of style and sustainability. We are using one of the leading CiCLO® technology of Intrinsic Advanced Materials that makes R|Elan™ EcoGold based fabrics to degrade under specific conditions, thus reducing the persistence of textile accumulation in landfills.”
On the collaboration with Reliance and R|Elan™ EcoGold, Mr Alastair Drew, Intrinsic Advanced Materials: “CiCLO® collaborated with Reliance to make products that people love and have a clear conscience about the impact that those products have on our earth. Together, we will make a meaningful impact, one step at a time. R|Elan™ EcoGold will help apparel retailers globally by giving them access to eco-friendly fibres that can be used to make garments that will meet the needs of conscious consumers.
R|Elan™ EcoGold with CiCLO® reduces the impact of textile waste on the environment. Now, get ready to take eco-fashion to the next level using R|Elan™ EcoGold with CiCLO®.
