BESTSELLER India has announced the appointment of Sumit Dhingra as its new Country Director, effective June 1, 2025. With over two decades of experience in the fashion and lifestyle industry, Sumit brings a strong background in general management, brand building, retail expansion, and strategic growth. His appointment marks a significant milestone in BESTSELLER’s expansion in India.
Sumit has held leadership positions at several prominent global and Indian fashion brands. He began his career with Aditya Birla Fashion and Lifestyle and United Colors of Benetton before spending a decade at Arvind Fashions, where he played a crucial role in scaling multiple international brands. Most recently, Sumit led Crocs’ business operations across India, Southeast Asia, the Middle East, and Africa. His expertise in brand management, retail operations, and growth strategy will be instrumental in driving BESTSELLER India’s continued success.
Anders Holch Povlsen, CEO of BESTSELLER, expressed confidence in Sumit’s leadership:
“Sumit has extensive experience in the fashion industry and a leadership approach that aligns well with BESTSELLER’s goals in India. We remain focused on expanding our business in this market, and I’m confident that, together with the team, Sumit will help drive that growth. India is an incredibly important market for BESTSELLER, and we deeply appreciate the trust and support of our customers here. We look forward to strengthening our presence and delivering great fashion experiences across the country.”
Sharing his excitement for the new role, Sumit Dhingra said:
“BESTSELLER has firmly established itself as a major player in the Indian fashion landscape, and I am excited about the opportunity to contribute to its next phase of growth. All BESTSELLER brands are currently at an interesting juncture, having achieved significant progress while presenting immense opportunities for further expansion. I look forward to collaborating with the team to drive excellence in the Indian market.”
Sumit Dhingra succeeds Vineet Gautam, who stepped down as Country Director last year.
About BESTSELLER India
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark in 1975. The company operates in 48 countries, with more than 2,800 chain stores and 16,000 external multi-brand stores worldwide. BESTSELLER offers stylish and affordable fashion for women, men, teenagers, and children, with products available online, in exclusive brand stores, and in multi-brand and department stores globally.
In India, BESTSELLER markets and sells leading fashion brands, including JACK&JONES, VERO MODA, ONLY, SELECTED HOMME, JACK&JONES JUNIOR, and VERO MODA GIRL. The company currently operates 260 exclusive brand outlets and is present in over 1,542 shop-in-shops in multi-brand stores across the country.
For more information, visit www.bestseller.com.
