Unleashing Innovation and Quality with Unitech Texmech CEO, Ms. Vrunda Bapat
Unitech Texmech, a company with over 47 years of experience in the textile industry, manufactures high-quality textile spinning rings for spinning ring frames. They are ISO 9001 certified and run by technocrats, ensuring a focus on quality and technical expertise. Beyond spinning rings, Unitech Texmech also produces various components for the auto and engineering industries.
Their export presence in countries like the UK, Italy, Germany, USA, and many more stands as a testament to the exceptional quality of their products. In a recent interview, the TVC Media Team had the opportunity to speak with Ms. Vrunda Bapat, the CEO of Unitech Texmech.
Ms Bapat brings over 15 years of experience within the industry to her role as CEO. She is dedicated to driving the company’s growth while maintaining sound manufacturing practices. Her leadership also emphasises preserving the company’s time-honoured values and traditions, which have been key to its ongoing success.
What makes Unitech Texmech’s spinning rings special?
The company was started by my father Makarand Bapat and ever since we began manufacturing the rings, our focus has been on understanding the product and the requirements of the end user.
15 years in, what’s your impact on the company’s growth?
With 15 years in the field, I have a good understanding of the industry landscape and customer needs.
- Strategic planning and execution: My experience has been valuable in developing and implementing business plans that drive growth by setting clear goals, identifying target markets, and developing effective marketing and sales strategies.
- Building strong relationships: Over time, we have built strong relationships with clients, and our partners. These relationships can be leveraged to secure new deals, partnerships, and collaborations that fuel growth.
- We have worked on streamlining and enhancing the manufacturing processes to boost productivity and reduce costs.
How does Unitech Texmech integrate sound manufacturing practices?
- Communication and Collaboration:
- Cross-functional Teams
- Standardised Procedures
- Continuous Improvement
- Investment in Technology
- Quality Control
By focusing on communication, process improvement, and continuous monitoring, we try to achieve seamless integration of sound manufacturing practices.
What are Unitech Texmech’s secrets to success?
- Customer Focus
- Understanding Needs: A deep understanding of customer needs and a commitment to exceeding expectations. This involves gathering feedback, conducting market research, and continuously innovating products to meet evolving needs.
- Building Relationships: We prioritise building strong relationships with customers. This involves excellent customer service, clear communication, and a willingness to go the extra mile to ensure customer satisfaction.
- Quality and Innovation: Commitment to Quality
- Adaptability and Efficiency
- Focus on Efficiency: A focus on optimising processes and reducing costs can contribute significantly to success and involves continuous improvement initiatives, utilising technology to streamline operations, and minimising waste.
How does Unitech Texmech maintain consistent quality for a global market?
- Maintaining excellent product quality across a diverse export market requires a multifaceted approach.
- Market Research: Conduct thorough market research for each export destination.
- Standardisation and Quality Control
- Supplier Management: Establish strong relationships with reliable suppliers who adhere to high-quality standards.
How is Unitech Texmech expanding its global reach?
- Enhancing Brand Identity: Refining our brand story to resonate with a global audience.
- Consistent Brand Image: Maintaining a consistent brand image across all marketing materials and communication channels, regardless of location. This includes using a recognisable logo, colour scheme, and messaging.
- Understanding Customer Needs
- Global Market Research: Conducting market research to understand customer needs and preferences across different regions. This allows us to tailor our messaging and product offerings to specific markets.
- Customer Focus: Shifting our focus from simply selling products to building long-term relationships with customers. This involves exceeding customer expectations and providing exceptional service.
- Product Innovation: Continuously innovating products to meet evolving customer needs and industry trends. This involves developing new features, utilising cutting-edge materials, or focusing on eco-friendly practices.
How do you ensure customer delight and provide the highest quality products and services?
- Improved Efficiency
- Knowledge Base and Training
- Continuous Learning
- Focus on Accuracy
How do Unitech Texmech’s core values impact its daily operations?
- Persistence and Perseverance have helped us to overcome challenges on personal and professional levels. These values encourage employees to tackle challenges head-on, finding solutions and persisting through difficulties. This leads to continuous improvement in product quality, problem-solving during production processes, and overcoming obstacles in the global marketplace.
- Long-Term Goals: A persistent and persevering workforce is better equipped to achieve long-term goals, such as expanding into new markets or developing innovative products.
- Professionalism fosters a culture of high standards and accountability across all levels of the organisation. This translates to attention to detail in manufacturing, customer service interactions, and well-crafted communication throughout the company. Professional conduct by employees across departments contributes to a positive reputation for the company within the textile industry.
- Open to Learning: Humility encourages employees to be open to learning from each other and external sources. This fosters a culture of respect, continuous improvement and knowledge sharing, which is crucial for innovation and keeping pace with industry trends.
- Collaboration: A humble approach allows for better collaboration between teams. Employees are more receptive to feedback and willing to work together to achieve common goals.
- Ethical Conduct: These values ensure ethical conduct throughout the business. This can involve honest communication with customers, suppliers, and partners, along with transparency in business practices.
- Strong Relationships: Honesty and trustworthiness are the foundations of strong relationships. This fosters trust among employees, leading to a more collaborative and productive work environment. It also builds trust with external stakeholders, such as customers and partners.
- Long-Term Considerations: When guided by these core values, decisions are likely to consider long-term impacts rather than just short-term gains. This could involve prioritising quality over shortcuts or focusing on sustainable practices alongside profit margins.
