The fastest growing family-owned American sock producer and top brand in the premium outdoor market, Darn Tough Vermont, announces the unification of its two sales areas into one. Adam Shapiro’s Hudson Valley Sales Group, which focuses on the Mid-Atlantic region, will collaborate with Hal Ellms, a 20-year Darn Tough veteran, and the Pinnacle Outdoor Group, which serves the New England region.
According to Mark Comcowich, Darn Tough’s Director of Sales, “the combination of these two outstanding agencies and leaders creates twice the dedication to supporting our customers.” In the mid-Atlantic, “Adam and his crew have an extraordinarily solid reputation. Combining Hal’s abilities as a team player and leader with his knowledge of the Darn Tough line of products was an opportunity I could not pass up as I was the initial sales agent in that territory.
Since its founding in 2016, Hudson Valley Sales Group has established itself as a pillar in the community and has demonstrated successful growth to its retail clientele in the Mid-Atlantic region. The group offers close to 50 years of combined expertise and brings in-depth knowledge specifically in the footwear market. Darn Tough will now be featured alongside other well-known outdoor brands in its portfolio, including Mountain Hardwear, NEMO, and Stanley, in the markets of New York, New Jersey, Pennsylvania, Maryland, and Delaware.
Adam Shapiro, Principal Rep at Hudson Valley Sales Group, stated, “Darn Tough is a fantastic fit for us, and we are happy to represent them here on the east coast. “Having This was a no-brainer for our team because we already work with other outdoor businesses, and we’re thrilled to apply our expertise to the American-made brand.”Adam and I currently have a similar and very successful partnership with other brands in the territory,” declared Hal Ellms. Darn Tough’s inclusion in that relationship “was a natural progression and one that is set up for success,” according to the author.
Darn Tough creates high-end, all-weather outdoor and lifestyle socks that are supported by the only lifetime unconditional warranty in the business. This promise embodies the brand’s commitment to both the product and the community, never compromising quality and always giving customers the best socks conceivable.
