The Dharampal Satyapal Group (DS Group), a well-known FMCG conglomerate, has teamed up with Liquid Trees, a climate tech business, to launch India’s first outdoor Liquid Tree in an innovative attempt to promote urban sustainability. In the battle against urban air pollution and climate change, this installation at the DS Headquarters in Noida represents a significant advancement. The 1600 L of microalgae solution inside the cubical structure absorbs as much CO2 as six fully grown trees. In addition to combining technology, art, and nature, this structure demonstrates the amazing potential of microalgae in establishing a sustainable ecosystem.
Because it contains microalgae, the urban photo-bioreactor known as the Liquid Tree is called a tree in liquid form.The fast-growing, photosynthetic microorganisms known as microalgae have many advantages, including the ability to produce oxygen, remove particulate matter, and sequester carbon dioxide. The collected microalgae also contribute to a circular economy by providing local plants with nutrient-rich feed. Microalgae are a feasible alternative for cities where pollution is a problem because they can be planted in a matter of weeks, whereas regular trees may take years to grow.In addition to its usefulness, the Liquid Tree serves as a visible reminder to take environmental action, inspiring local communities to get involved and adopt green practices.
Announcing the same, Mr Rajiv Kumar, Vice Chairman, DS Group, said, “The installation of the Liquid Tree represents a commitment towards environmental sustainability. We face the dual challenges of climate change and Air Quality. It becomes increasingly urgent for us as a society to embrace innovative solutions that harness nature’s capabilities to tackle our most pressing challenges. The Liquid Tree not only serves as a functional element in our fight against pollution but also as a powerful symbol of our potential to adapt and innovate in the face of climate change. At the DS Group, we are dedicated to supporting initiatives that contribute to a healthier Bharat for current and future generations.”
Abhinav Palaparthy, spokesperson and head of Liquid Trees India, commented, “Trees are incredible, and we aim to educate the world about the very first ‘trees’ that is – microalgae, the original lifeforms that pioneered oxygen production on Earth. The installation at the DS HQ is the first in India and reaffirms its position as a global leader in green and sustainable building practices. We are excited to partner with DS Group, a company that shares our commitment to sustainable practices and a greener future.”
About DS Group
The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, UnCafe, Birthright, LuvIt, Chingles, Namah are some of the leading brands, the Group proudly shelters today.
As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.
