Brand new Personalisation Experience focuses on growth through customisation
The European Sign Expo and FESPA Global Print Expo will return to Messe München, Germany, from May 23–26, 2023. With the goal of sharing ‘New Perspectives’ with print and sign industry experts who are developing their future success plans.
“Helping our global community to build profitable, sustainable businesses is at the heart of FESPA’s mission”, explains Head of FESPA Global Print Expo, Michael Ryan. “The businesses that have come through the pandemic have already learned the importance of agility and flexibility. Now they’re facing a new set of challenges and need to explore different avenues for profitable growth. That’s why our 2023 event campaign leads with ‘New Perspectives’. We’re inviting printers and sign-makers to come with open minds, ready to look at problems from different angles and challenge established perceptions to unlock growth opportunities.”
More than 330 exhibitors have already signed contracts to participate in FESPA Global Print Expo and European Sign Expo in 2023, and Brother, EFKA, HANGLORY, Mimaki, and Surfex Coverings have all signed on as sponsors. The shows will also feature a wealth of product innovations for digital, screen, and textile printing as well as signage.
New event: Personalisation Experience
To coincide with the FESPA Global Print Expo, FESPA is introducing a brand-new personalization experience in line with the emphasis on creative thinking. The focal point of this standalone event, which is situated in the centre of the exhibition, will be an exhibition area that is accessible to all FESPA Global Print Expo and European Sign Expo attendees and provides an experiential demonstration of goods and personalization options.
Over 50 experienced speakers will participate in a multi-day conference called the Personalisation Experience, which will have several content streams on customised loyalty marketing, custom sportswear and clothing, bespoke interiors, and personalised packaging.
The entire process is primarily intended for brand owners, merchants, marketers, advertising agencies, and membership and loyalty organisations looking to improve or differentiate their product through personalization and customization. Additionally, print service providers and fulfilment businesses who aim to make personalization the centrepiece of their service offering will receive useful information and insights.
Duncan MacOwan, FESPA’s Head of Marketing & Events explains: “Personalisation has been a hot topic within our community for some time. Forward-thinking print businesses have seen the opportunity for individualisation that came with the shift to digital production, though many have yet to fully embrace it. Now we’ve reached a tipping point where the creative and technical capability is matched by widespread and immediate demand.”
He continues: “Consumers everywhere want experiences that are personalised, instant, and augmented. Brands that embrace personalisation are sharpening their competitive edge, creating value and increasing market share. With the launch of Personalisation Experience, we want to help delegates grasp the commercial value of personalisation by hearing actual business cases and seeing real-time customisation in action. By de-mystifying personalisation and demonstrating what’s possible, we can turn bright ideas into profitable reality.”
The Personalization Experience will now include FESPA’s well-liked Printeriors interior design section, displaying a variety of personalised interior settings chosen by FESPA Textile Ambassador Debbie McKeegan. The process of choosing, ordering, and collecting personalised items from participating sponsors will be available to attendees during the exhibition.
More education and inspiration at FESPA Global Print Expo
The Sustainability Spotlight exhibit will make a second appearance at the 2023 event, providing attendees with the opportunity to learn more about how to enhance their environmental performance and credentials in light of the growing urgency surrounding sustainability.
The FESPA Awards will also be held during the FESPA Global Print Expo in 2023, and for the first time since 2020, a gallery of the shortlisted entries from printers all around the world will be open to visitors. Award nominations will be closed by January 25, 2023.
The World Wrap Masters competition will also be back, giving viewers the opportunity to watch European vehicle wrappers battle for the title of World Wrap Master Europe 2023, followed by the final showdown between the champions of the seven regional competitions. The occasion will also feature live demonstrations from professionals in the field.
On the evening of Thursday 25th May, FESPA will once again host a party at Pasha Night Club in the heart of Munich. More information on the event and tickets will be shared closer to the show.
How to register
The FESPA Global Print Expo and European Sign Expo websites are now live at http://www.fespaglobalprintexpo.com and http://www.europeansignexpo.com, providing practical information for exhibitors and visitors. A dedicated Personalisation Experience site is live at www.personalisationexperience.com. Online visitor registration for all events will open in February 2023.
Entry to FESPA Global Print Expo and European Sign Expo costs Euros 80, giving access across all four days to both events, as well as to the Personalisation Experience show floor. Discount codes for pre-registrations are advertised through media partners and on FESPA’s social media channels until May 22nd.
Delegate tickets for the Personalisation Experience conference are priced at Euros 375.00 per day.
