Prior to the pandemic, there was already a market demand for a digital experience that allowed manufacturers and companies to engage with mills and producers virtually while retaining the inherent benefits of an in-person interaction. Using the digital fabric library, consumers can find novel fibre solutions through the LYCRA ONETM portal. Users can also interact with mills directly to establish or grow business partnerships, learn about capabilities, and examine product catalogues.
“The LYCRA Company has a great tradition of invention, and we must accept digitalization,” Julien Born, CEO of The LYCRA Company, said. “With the launch of the LYCRA ONETM site, we are leveraging our connectedness throughout the clothing and personal grooming value chains and offering a one-stop satisfaction and good functioning to quickly bring our customers’ ideas from idea to production.”
“The LYCRA Company has a great tradition of invention, and we must accept digitalization,” Julien Born, CEO of The LYCRA Company, said. “With the launch of the LYCRA ONETM site, we are leveraging our connectedness throughout the clothing and personal grooming value chains and offering a one-stop satisfaction and good functioning to quickly bring our customers’ ideas from idea to production.”
The LYCRA ONETM portal includes a knowledge centre where users can gain access to exclusive content such as webinars, white papers, and films covering new fibre technologies, industry trends, marketing, sustainability, and other topics. These tools assist users in maximising the value of The LYCRA Company and its unique solutions in order to deliver products that satisfy the needs of their consumers and provide ideas for new concepts.
Through the LYCRA ONETM platform, customers will discover unique marketing and merchandising solutions, such as brand elements and clothing tag labels. Additionally, trademark licence contracts and fibre certifications can be requested, which help to reinforce the quality of products supported by the power of the LYCRA® brand.
