Apparel, Fashion & Retail | News & Insights

Cutting-edge sustainable yarn SUPREME GREEN COTTON® to raise the bar of T-shirt wear values

Published: July 12, 2021
Author: Manali bhanushali

Great news from the cotton fields. SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Being at the forefront of sustainable textile innovation pays out. The Greek company Varvaressos can prove it with its recent achievements and accolades. Its ground-breaking yarn SUPREME GREEN COTTON® is featured in the latest collections of three influential and responsible brands, impressed by the yarn’s performance in quality, technology and environmental impact.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® is a synonym of virtuous water management. In figures: up to 40% is saved up. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

SMART COLLABORATIONS

  • Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its ultimate collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.
  • “Essentially Different” is the mantra of Muntagnard – the Swiss brand believes in «sustainability» as a powerful lever for innovative solutions for people who go their own way and think outside the box to advance sustainable development. Muntagnard rethinks textiles – from the sewing thread to the label – selecting only sustainable materials and minimizing the use of plastic to the bone while seeking sensible, biodegradable textile alternatives. The ultimate MANGOLA collection of T-sets is 100% made of SUPREME GREEN COTTON®: a hymn to traceability and extreme comfort, thanks to an elegant velvet finish on the fabric.
  • CHAMP BLANC is a responsible French brand renown for its ready-to-wear men clothing and for its strong commitment to traceability. The brand has been working for nearly 8 months on the design of the “Traceable T-shirt” made of 100% SUPREME GREEN COTTON®. The result is a high quality and finishing t-shirt to make it last. By relying on existing technologies, the entire production chain is traceable and can be discover thanks a QR-code on the label.

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