Corporate / SME | Interviews

Quality machine and prompt service is key Success for Schoch Reeds in India

Published: December 21, 2017
Author: TEXTILE VALUE CHAIN

An Exclusive Interview with Mr. Davendra Bamb ( Plant Manager & Sales) of Schoch Reeds India Pvt Ltd.

Brand name: Schoch Reeds
Brand Tagline: Your Weaving Partner

What inspire you to Start A Company in Textile Machinery and what is Purpose behind it?
The founder of Scotch Reed is Mr. Alfredo Schoch a son of Swiss reed makers moves to Italy at 1907 for making his ambition comes true. Since 1907 quality is our signature, we follow this tradition from 100 years now. Today our commitment to customer continues with a modern and dynamic company, able to compete in an evolving global market. Since 2009 the plant in Kolhapur, India, works side by side with the historic headquarters in Italy.

What all Challenges you faced by Schoch Reeds in India?
Here in India People asking for low Price but when they see the quality and its service especially the after sale services then they are ready to pay. On very first stage we faced the pricing, but now our customers are comfortable with price.

In Which Market you are focusing?
We are core focusing on Bangladesh market and we do have agent in Bangladesh. We are already supplying to Bangladesh.

What motivate you to move towards Bangladesh?
Bangladesh has a very good market for denims and currently we are facing challenge to deliver our product on time. So, we are planning established our outlet at Bangladesh.

• As Schoch Reeds begins from Europe comes down to India and also planning for Bangladesh. Is there any other country where you have to expand your channels in future?
In future we are planning to expand in China as well.

What is your approach towards technological up gradation?
We have our R&D team at our headquarters in Italy and we are already equipped with Hitech machinery with good quality control. So our technology is already upgraded & our product is with high quality demand.

Do you have taken benefits from ATUFS Schemes?
Not yet, but it’s already forwarded to our customers.

Have you seen impact of GST on your Business?
We are happy with GST and we are the same as before because we use to pay VAT and service tax and now its GST. GST is good in terms of exporting within India it’s beneficial.

What are the Current Issues & Problem Faced by you?
Many People nowadays using second hand reeds for cost cutting, but the quality which they produce is not up to the mark. This can be easily identified by their product and its revenue. It’s a very crucial problem which we faced due to Chinese reeds and second reeds.

What is the USP of your Brand?
Our USP is after sales service. In India there is no reed maker who provides after sales service. We do repairing & maintenance in after sales service. We also provide services to minimize the air consumption of the looms.

Any New Products which your company had introduce recently?
Yes, ESR Energy Saving Reeds its save around 20% of air consumption, less electricity as well as money.

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