Global fashion brand, BODA SKINS (www.bodaskins.com), has released its 2021 plans which include expansion into Asia, seasonal capsule collections, and a buy-back scheme to turn old jackets into reusable rucksacks. The Manchester-based brand founded by Nathan Alexander, which is renowned for its leather jackets and adored by celebrities, has also appointed a new senior management team to support its ambitious growth plans.
Expansion plans
BODA SKINS is already a huge success in Europe, the United States and Australia, where its range is worn by thousands of customers and celebrities alike, including Khloe Kardashian, Olivia Palermo, Hailey Bieber, Anthony Joshua and Justin Timberlake. In 2021, the global fashion brand will be expanding into Asia, working with a Chinese digital marketing company to raise its profile and help increase ecommerce sales.
BODA SKINS has recently raised £500,000 funding from Barclays and Funding Circle to accelerate its growth in Asia, as well as expand its product range and core technology. Even lockdown was a success for the company, when BODA SKINS experienced record sales – a 20% increase YoY in the summer period – with many purchases coming from the UK and Germany.
2021 collections and sustainability plans
In 2021, BODA SKINS will drop a new capsule collection each season. These condensed collections will include BODA SKINS’ most influential pieces, including puffer jackets, shearling jackets, sunglasses, denim, boots and face masks, and of course, the wide range of leather jackets that it is renowned for.
BODA SKINS is also working on sustainable initiatives in 2021, including zero waste packaging and an innovative buy-back scheme for customers, where it will turn old jackets into reusable rucksacks that will then be used to send out new product in. This will be available from the spring.
New BODA SKINS team
To support the global fashion brand’s ambitious growth plans, Ashley Waring joins BODA SKINS as Managing Director and Cameron Lee as Finance Director (both right), who will work alongside founder and CEO, Nathan Alexander. BODA SKINS has also appointed Laura Millington as Head of Product and Creative, Rachel Davies as Garment Technologist and Mia Joel as Global Ecommerce Assistant.
Managing Director, Ashley Waring, joins with over 15 years’ experience of working in fashion and retail. Ashley formally held a position with global online retailer, Country Attire, where she was an integral part of the leadership team, driving a 40% increase in business turnover and increasing profit by over 100%.
Ashley will take responsibility for developing and executing the business strategy, driving growth and profitability, overseeing operational efficiency, building and mentoring the company’s growing team.
Finance Director, Cameron Lee, is an entrepreneur and former investment banker. Aside from working with BODA SKINS, Cameron is also the current CEO of Total Processing, a 50 strong technology business and a Non-Executive Director at Single Muslim.
Cameron has experience in raising growth equity as well as technology mergers and acquisitions and has worked in eight countries across a number of verticals including ecommerce and fintech. At BODA SKINS, he will be responsible for driving forward strategy and finance.
CEO of BODA SKINS, Nathan Alexander said: “We’re so lucky to have such talented new employees on board, with the experience and expertise to help us achieve our ambitions. We’ve had increased demand from Asia but haven’t launched fully there yet, so that will be our main focus for the remainder of the year and 2021.
“The whole team has been amazing in working through the pandemic and it’s testament to their hard work that sales have soared, despite the delays and challenges with global supply chains.
“We already make quality leather jackets that can last a lifetime, but by 2021, our aim is to ensure there’s zero single use throwaway packaging, which is something we’re very passionate about.”
Visit www.bodaskins.com to see the full BODA SKINS range.
