Holostik, a global leader in anti-counterfeiting and authentication technologies, actively participated as the Registration Partner at the 6th edition of the Traceability and Authentication Forum (TAF) 2025. Organized by the Authentication Solution Providers’ Association (ASPA) in collaboration with The Rise, the event took place on March 17-18, 2025, at Eros Hotel, Nehru Place, New Delhi. It brought together policymakers, industry leaders, and technology experts to discuss the latest advancements in authentication, traceability, and brand protection.
Holostik’s Role in Strengthening Brand Protection
Holostik reaffirmed its commitment to securing global supply chains by showcasing its innovative anti-counterfeiting solutions. The event saw insightful discussions on cutting-edge technologies aimed at combating counterfeiting, ensuring product authenticity, and enhancing consumer trust.
Mr. Ankit Gupta at ASPA TAF 2025
Mr. Ankit Gupta, Vice President of ASPA and Joint Managing Director of Holostik Group, played a key role in the forum. He, alongside esteemed dignitaries, inaugurated the event with the ceremonial lighting of the lamp, symbolizing the industry’s collective commitment to brand protection.
Key Highlights from TAF 2025
Mr. Ankit Gupta moderating the panel discussion
One of the major highlights of the event was the panel discussion on “Physical and Digital Technology: The Cornerstones of Authenticity,” moderated by Mr. Gupta. The panel featured industry experts who explored the integration of physical security solutions—such as holograms, tamper-evident labels, and machine-readable markers—with advanced digital technologies including blockchain, AI-powered verification, and IoT-enabled authentication. The discussion emphasized how a multi-layered approach is crucial in building a secure authentication ecosystem.
Holostik’s Phygital Approach: Merging Physical & Digital Security
Holostik’s participation at TAF 2025 reinforced its leadership in providing comprehensive anti-counterfeiting solutions. With an innovative “phygital” (physical + digital) approach, the company seamlessly integrates physical security features with digital traceability solutions to enhance brand protection.
From advanced security holograms to real-time track-and-trace systems, Holostik empowers brands with end-to-end authentication solutions. The company’s digital division, Utopia Digitech, specializes in blockchain-driven SaaS-based authentication, enabling real-time product verification, warranty management, and seamless integration with ERP, CRM, and BI systems.
Driving Innovation in Anti-Counterfeiting
Holostik Booth at TAF 2025
TAF 2025 provided a crucial platform for industry leaders to exchange knowledge and explore emerging trends in authentication. Holostik’s active participation as a Registration Partner demonstrated its dedication to innovation, industry collaboration, and consumer protection.
Speaking about Holostik’s role at TAF 2025, Mr. Ankit Gupta stated:
“As counterfeiters become increasingly sophisticated, brands must stay ahead by adopting multi-layered security solutions. At Holostik, we are committed to delivering next-generation solutions that integrate physical and digital technologies to ensure product authenticity and enhance consumer confidence.”
As the threat of counterfeiting continues to impact various industries, Holostik remains steadfast in its mission to protect brands, businesses, and consumers through cutting-edge authentication technologies.
