The textile industry is notoriously complex, involving multiple players, making transparency and traceability a significant challenge. This applies specifically to cotton. ARMEDANGELS, in collaboration with Sourcery, is reshaping the process of sourcing organic cotton by implementing a fairer, efficient, and transparent supply chain through the Direct-to-Grower™ program. This initiative directly connects ARMEDANGELS and its suppliers with organic cotton farmers in Gujarat, India, establishing new standards for more responsible trade practices that benefit all involved.
Building Trust and Visibility Across the Value Chain
The primary goal of this collaboration is to enhance visibility and trust across the cotton value chain. Sourcery, ARMEDANGELS’ partner, plays a crucial role in securing fiber that meet the brand’s stringent requirements for quality, supply, and integrity. By reducing intermediaries and implementing pre-commercial agreements with spinners, Sourcery helps streamline the supply chain, allowing ARMEDANGELS to tell a complete and authentic story of its investment in organic cotton.
“As a company, we don’t see Direct-to-Grower™ as just another marketing initiative. It’s our way of radically challenging the status quo. We are committed to making a tangible impact by engaging deeply, learning continuously, and pushing boundaries. Together with Sourcery,
we’re exploring new fibers, regions, and unprecedented levels of transparency— transforming the way trade is done, ensuring fairness and efficiency for everyone involved,” says Julia Aruni Kirschner, Impact and Innovation Director at ARMEDANGELS.
A New Era of Fairer and Efficient Trade
Through the Direct-to-Grower™ program, ARMEDANGELS successfully procured fiber, yarn, and fabric that met its high standards for quality and transparency. The partnership allows for visibility down to farm level, ensuring transparency in pricing and trade efficiency. This marks the beginning of a new approach to cotton sourcing—one that is transparent, fairer, and efficient for all stakeholders, especially the farmers.
Expanding Partnerships and Innovation
ARMEDANGELS’ commitment to sourcing non-GMO, organic cotton has been further strengthened through the partnership with Sourcery. This collaboration not only helps the brand achieve its transparent sourcing goals but also enables it to form long-term relationships with growers through Sourcery’s Direct-to-Grower™ solution. With Sourcery’s continued support, ARMEDANGELS plans to explore new fibers and regions, pushing the boundaries of transparent and more sustainable trade.
