Jaypore, the renowned curator of handcrafted and artisanal products from Aditya Birla Fashion and Retail Ltd., has unveiled a stunning, limited-edition collection of precious jewellery and sarees. The exclusive launch event, held at the Jubilee Hills store, showcased a mesmerising array of exquisite designs that blend India’s rich textile and jewellery heritage with contemporary aesthetics.
Aditya Birla Fashion and Retail Ltd.’s Ethnic Business CEO, Sooraj Bhat, stated that Hyderabad has always been a city that appreciates the beauty of handcrafted art and design. He added that their new collection aims to honour this legacy by presenting a range of sarees and jewellery that seamlessly blends tradition with modern sophistication.
Radhika Chhabra, Creative Head at Jaypore, further explained that the festive season is the perfect occasion to highlight the union of sarees and jewellery. She emphasised that this limited-edition offering, featuring just 250 sarees, makes each piece a true collector’s item.
The saree collection is a celebration of iconic Indian textiles, including the vibrant Ikat, the regal Kanjivaram, the intricately woven Benarasi, and the elegant Maheshwari. Each saree is a masterpiece, handcrafted by skilled artisans who have dedicated their lives to preserving India’s textile heritage.
