Bengaluru, 01 July 2024: Colorbar Cosmetics is transforming the Indian beauty landscape with the launch of its Pride Campaign, #AllShadesOfYou. The central concept of this 2.0 version is to celebrate individuals and enable them to encounter, embrace, and immerse themselves in the magical aura that Colorbar embodies for them.
Colorbar is committed to bringing out the beauty and authenticity of every individual. Through this campaign, the brand celebrates all those who choose to live life authentically, whether through their choice of makeup, clothing, or self-expression. Furthermore, #AllShadesOfYou resonates deeply with Colorbar’s philosophy of championing love, equality, and acceptance across all gender identities.
Commenting on the campaign, Mr. Samir K Modi, Founder and Managing Director of Colorbar Cosmetics, said, “At Colorbar, we believe that beauty transcends boundaries and definitions. The #AllShadesOfYou campaign is more than just a celebration of Pride, it embodies our commitment to showcasing magic for all through our brand’s offerings. Our mission is to ignite the inner magic within every individual, offering love, acceptance, and equality. We envision a world where everyone feels confident embracing their authentic selves and is celebrated for their uniqueness.
Leading the #AllShadesOfYou campaign is the queen and drag royalty, Rani Ko-HE-Nur (also known as Sushant Divgikar), a celebrated actor, singer, and motivational speaker. She kicked off the dialogue on celebrating individuality with powerful and empowering words at Colorbar’s headquarters. Rani stated, “People ask me why I don’t choose to be either male or female. I am both, what do I do? I am Trans, but I am not asking you to be Trans.” She concluded the conversation with a rendition of her debut song, ‘Pari Hoon Main,’performing in different voices and flaunting all her shades. The campaign continued with contributions from rising beauty creators, sparking important discussions. Rahil Sayed created an impactful video educating the audience on how makeup’s origin was for men.
