The collection will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra.
Fast fashion brand H&M has collaborated with fashion designer Sabyasachi to launch the new line called Sabyasachi x H&M, the company said in a statement. This first of its kind global collaboration for H&M will be launched on April 16, 2020.
The Sabyasachi x H&M collection will offer a complete fashion wardrobe for both ladies and men, including accessories. The collection will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra.
“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” said Sabyasachi.
Sabyasachi, hailing from Kolkata, launched his eponymous label in the summer of 1999. Today he has grown the company to encompass couture, ready to wear, fine jewellery and accessories. The designer has 5 flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.
“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles – a language so stunning, that it permanently altered the fashion and design landscape of the country,” said Ella Soccorsi, Concept Designer at Collaborations & Special collections at H&M.
