She travelled across Tamil Nadu to learn about the handloom industry. Kalaiyarasi discovered that eco – friendly and sustainable textile weaving would be an appropriate solution to the current environmental and health challenges. “We must promote the eco-friendly handloom sector over power looms, which consume a tremendous amount of energy and require a lot of equipment.” Handloom fabrics, to some measure, aid in the reduction of global warming. We are conserving India’s rich textile legacy and art by supporting and encouraging handloom weaving. “With no additional infrastructure or energy required, this sector can produce and sustain employment for millions of people,” claims Kalaiyarasi.
She learned the craft of weaving after quitting her job. “On handloom fabrics, we are reviving classic decoration and dying processes.” Raatai’s handloom clothing are woven by expert weavers from certified cotton yarns and natural fibres and dyed with natural colorants. There are now 28 weaving families active. “I wanted to promote the livelihoods of weavers and make it appealing for the next generations to acquire this skill and art through my company,” she says.
