Industry And Cluster | News & Insights

Festivals — an essential part of the ‘Swiss Winter Dream’

Published: January 22, 2020
Author: TEXTILE VALUE CHAIN

Come and experience the Swiss World Snow Festival and Hot Air Balloon Festival this winter!

Snow-clad mountains and mouth-watering fondues that come to mind when you think Switzerland are just a small part of what this beautiful country has to offer during the winter season. There are a host of exciting and interesting winter festivals renowned for exceeding all expectations making your Swiss holiday all the more special and memorable. 

Here are two world famous festivals that are not only very popular among the locals but also attract travelers from around the world:

  1. The 38th World Snow Festival (Jan 20-25, 2020)

The glacier village of Grindelwald puts up a grand, ice cold art and sculpture festival every year that has artists from around the world come in and create exquisite art from 3-metre high blocks of ice. The five-day festival, that began way back in 1983 with the gigantic sculpture of the children’s star Heidi created by a Japanese artist, is now recognized as one of the most attractive art and sculpture festivals in the world. You can come in and observe these great artists at work, and what’s more, even have a hand in deciding the winner. Participants are judged on the basis of topicality, originality and skill, and combined with views of the spectators, a winner is declared. All of these sculptures glisten in the sun and come alive at night when they’re lit up to perfection. Don’t give this iconic winter wonderland a miss on your next visit to Switzerland.

2. The 42nd International Hot Air Balloon Festival (Jan 25- Feb 2, 2020)

The small village of Chateaux d’oex in the Vaudois alps hosts the exciting and much looked-forward to Hot Air balloon festival every year. Hordes of tourist’s head to this quaint village to be able to experience and view the beauty of Switzerland from up above. This year, more than 70 hot-air balloons in a variety of shapes and sizes from different countries will participate in the 42nd edition of this festival. The stunning ‘Night Glow’ event after dark and Wednesday afternoons specially dedicated to children with plenty of snacks and animation to entertain them make this festival loved by all ages. Floating through the snow-covered peaks of Grand-Combin, the Matterhorn and the Bernese Alps, surrounded by the silence and stillness of nature, will make this experience a deeply personal one.

With these once-in-a-lifetime experiences, you will come back from this holiday with a box full of memories and a phone full of photos that will bring a smile to your face for years to come.

Pack up your fur coats and snow gloves and sign up for the beautiful adventure that awaits you.

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