According to three government officials aware of the initiative, the Union Textiles Ministry is finalising the measurements and standards for clothing and footwear that would better fit Indians.
Currently, both foreign and domestic brands with stores in India utilise US or UK dimensions for clothing, such as “Small,” “Medium,” and “Large.” However, Indian body types are different from those of Westerners in terms of height, weight, or specific body component measurements like the shoulders and bust, which causes issues with fitting. In six cities—New Delhi, Kolkata, Mumbai, Bengaluru, Shillong, and Hyderabad—25,000 men and women, aged 15 to 65, will be measured using 3D scanners to create size charts for Indians, according to the individual previously referenced. said.
Since the Indian body shape is noticeably different from the typical size in the UK or the US, “India size” has long been a demand from the industry. The main distinction would be in the proportion of the waist to the legs, and an India size that is made specifically for our body type will fit considerably better. The size of India would probably be closer to that of the United Kingdom than the United States, according to Randeep Singh Arora, head of new business initiatives at Gokaldas Exports.
The National Institute of Fashion Technology (NIFT) would conduct a study to develop a size chart for Indians, and the project would be finished in 2-3 years, according to a statement from the textiles ministry in 2018. Project for the National Sizing Survey of India was anticipated to cost Rs.31 crore, with the textiles ministry contributing Rs.21 crore and NIFT the rest.
“Size India will surely give impetus to the growing domestic market for fashion goods. With greater focus on e-commerce and flexible lot sizes, size India will offer the much needed size fit to the domestic consumers. The growing domestic manufacturers, retailers and consumers give the required ecosystem to roll out size zero. The country with the largest population deserves its own size chart,” Chandrima Chatterjee, secretary general of the Confederation of Indian Textile Industry (CITI).
