Fashion

Desi Textiles Might Fit One Better

Published: March 4, 2023
Author: DIGITAL MEDIA EXECUTIVE

In a new effort to achieve “atmanirbharta,” the Center is considering developing its own method of measuring for the main garment industry in contrast to the current format being used on ready-made clothing based on the UK and US standards.

The acclaimed National Institute of Fashion Technology (NIFT), the Textile Ministry, and stakeholders in the clothing sector have held numerous rounds of brainstorming meetings to create INDIAsize.

According to official sources, the idea of self-reliance has gained steam since Prime Minister Narendra Modi’s appeals for Made in India and Local for Vocal.

The idea of developing our own measurement system is comparable to that used by the auto industry to create the Bharat Stage pollution regulations. categories compared to the previously used Euro standards.

The Pioneer was told by Minister of State for Textiles Darshana Jardosh, “Imagine your favourite Indian garment brand has INDIASize. She continued by saying that the Prime Minister’s inspirational leadership had made this possible.

We are heading towards being a great manufacturing hub in all areas, thus all the factors relating to the product should be our own, according to Jardosh. The idea of removing the colonial mindset has already begun.

According to sources, multiple brainstorming sessions have taken place, including one in which researchers compared the old measurement system of the nation with the scriptures from the Vedic period.

According to a high-ranking source, the Textile Ministry also instructed NIFT to adopt 60% Employers Are Expecting From PLI To Boost HiringCreate clothing size charts that are best suited for Indians using recommendations from the National Institute of Design (NID) on the INDIAsize programme.

Currently, the clothing industry uses numerical measurements like 10/20/40 cm as well as alphabetical ones like “S” for small, “L” for large, or “M” for medium. They are all based on descriptions of measurement used in the US and the UK.

“We intend to develop a unique measurement standard for the garment sector. Even though we have been sending clothing to the US and Europe for years, we have only just begun to figure out how to establish India’s measurement standard, the official continued.

We are leaning more towards employing the Devanagiri script in the system, I can only say at this moment, he said.

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