Ysabel Mora Boosts Global E-Commerce Growth with Centric

Spanish fashion brand enhances multichannel efficiency with AI-powered e-commerce automation.

Ysabel Mora has adopted Centric Shoppingfeed to streamline product data management, boost operational agility, and strengthen its global marketplace presence as it works toward increasing its B2C channels by 25% annually through 2030.

Centric Software® has announced that the renowned Spanish fashion and lingerie label Ysabel Mora has implemented Centric Shoppingfeed® to scale and simplify its international e-commerce expansion. Centric Software provides advanced, AI-enabled, end-to-end digital solutions that help brands across fashion, luxury, footwear, outdoor, home, cosmetics, personal care, and multi-category retail streamline processes from design and development to sourcing, allocation, and retail execution.

Established in 1988 in Valencia, Ysabel Mora began as a modest family-driven lingerie line centered on comfort and quality. Over the years, the brand has expanded its portfolio to include women’s swimwear, sportswear, loungewear, menswear, children’s apparel, and home & décor items. Today, the company is active in more than 40 countries, distributing its collections through 4,000+ retail partners and producing thousands of SKUs every season. Embracing its ethos, “Welcome to yourself,” the brand continues to fuse craftsmanship, innovation, inclusivity, and accessible Spanish fashion.

As the brand ventured into multiple online channels—including Amazon, Miravia, and El Corte Inglés—it encountered growing operational challenges. Each platform required its own content formats, data structures, and attribute frameworks. On top of this, system fragmentation and a one-hour delay between order placement and supplier notification created inconsistencies in stock management, raising risks of overselling and fulfillment delays. Teams spent significant time manually uploading and localizing product content across various regions and languages.

“Every marketplace has its own structure, so we couldn’t simply connect our internal system,” noted Carlos Fominaya, Marketplaces Manager at Ysabel Mora. “Managing images, catalog translations, and additional feeds manually via spreadsheets was extremely resource-intensive.”

Seeking a unified and automated solution, the company chose Centric Shoppingfeed to streamline global product listings, reduce manual intervention, synchronize inventory, and speed up marketplace distribution. The platform’s sophisticated capabilities—including automated data mapping, conditional rules, and supplemental feeds—were essential for adapting seamlessly to the requirements of multiple online channels.

Centric Shoppingfeed is an AI-enabled solution capable of optimizing product feeds across more than 1,000 marketplaces worldwide. It forms part of the Centric PXM™ suite (originally Contentserv), which includes Centric PIM™, Centric DAM™, and Centric DSA™ for comprehensive product information and digital asset management.

“The biggest advantage is the ability to plan everything ahead,” Fominaya added. “We can automate pricing adjustments based on product attributes, manage listings for our B2B clients, and activate or deactivate products for specific time periods. That adaptability is crucial in a fast-changing e-commerce environment.”

Since adopting Centric Shoppingfeed, Ysabel Mora has significantly boosted operational visibility and efficiency across its global e-commerce ecosystem. With a long-term target to grow its digital B2C sales by 25% per year up to 2030, the company now considers Centric Shoppingfeed a central component of its digital transformation strategy.

“We rely on Centric Shoppingfeed daily—it’s indispensable to our workflow,” Fominaya emphasized.

“We are delighted that Ysabel Mora has chosen Centric Shoppingfeed to power its multichannel expansion,” said Fabrice Canonge, CEO of Centric Software. “We look forward to supporting the brand’s continued growth with our AI-driven optimization capabilities.”