Barcelona event to bring together global experts, competitions, and cross-sector opportunities

WrapFest 2026 will take place from May 19 to 22, 2026, at Gran Via, Fira de Barcelona. The event will gather professionals from across the wrapping industry to explore innovations, technologies, and market developments. It will be co-located with FESPA Global Print Expo and other related exhibitions.

For the first time, the event will be co-located with FESPA Global Print Expo and its associated exhibitions, including European Sign Expo, Personalisation Experience, and the newly introduced Corrugated and Textile events. This combined format will provide attendees with access to developments across print, signage, and personalisation segments.

The exhibition will cover more than 2,000 square metres and will feature a wide range of products and solutions relevant to vehicle wrapping and vinyl applications. These include window films, garage interiors, laminating equipment, vinyl cutting and finishing systems, inks, printable films, ramps, and lifts.

Confirmed exhibitors include APA, Antalis, Arlon, Carlas, Hexis, LX Hausys, GSWF, Legend PPF, and SOIF, presenting technologies and software solutions for the sector.

The World Wrap Masters competitions will take place during the event, including the European and Series Final rounds. Judging will be conducted by Ole Solskin, Kiss Lajos, Penelope Garrido, Ivan Tenchev, Carlos Ruiz, and Paige Walton. During the first two days, participants from across Europe will compete in wrapping vehicles and objects. The final two days will feature regional champions competing for the World Wrap Masters 2026 title.

WrapFest will also host WrapTalks sessions over all four days, offering panel discussions on industry trends, challenges, and business strategies. Confirmed sessions include ‘Pixels to Panels: The Wrap Production Pipeline’ with Martin Turecek and Chris Edwards; ‘Inside the Wrap: Creative Projects That Pushed Boundaries’ with Chris Edwards, Shaun Winfield, and Tim Evans; and ‘Women in Wrap: Breaking Barriers, Building Futures’ with Paige Walton, Jen Carney, and Megan Cadogan.

FESPA’s Head of Marketing & Events, Duncan MacOwan comments: “We are pleased that WrapFest 2026 will take place alongside our flagship global events this year. As part of our ongoing commitment to expanding the FESPA community through meaningful connection, inspiration and support, we are confident that this integration will provide visitors with enhanced opportunities to engage across multiple sectors.”

He continues: “Since its launch in 2023, WrapFest has established itself as a key meeting point for wrapping professionals, which offers valuable insights into the latest trends and innovations across the sector. It has consistently enabled attendees to identify and capitalise on opportunities that drive business growth and we are confident that bringing these events together will further strengthen this impact. We look forward to integrating the industry even further in Barcelona this May.”

FESPA national Association members and FESPA Direct members will receive free access to all six co-located events. Non-members can purchase early bird tickets for €55 until April 20 using the code WPFM604.