WOW 2025 Conference Program Released for July in Columbus

INDA, the Association of the Nonwoven Fabrics Industry, has officially released the comprehensive program for the highly anticipated World of Wipes® (WOW) International Conference, scheduled to take place from July 21–24, 2025, at the Hilton Columbus Downtown, in Columbus, Ohio.

This year’s event centers around the theme, “Wipe to Win: Innovating for a Sustainable and Profitable Future,” and aims to bring together key stakeholders across the wipes value chain. The agenda will highlight actionable insights, innovations, and strategies to navigate current industry headwinds and future opportunities.

Key Topics to Be Covered Include:

• Domestic Manufacturing Challenges: A panel will explore the threats facing U.S. wipes production in 2025.
• Sustainability & Fibers: Sessions will examine responsible fiber sourcing and end-of-life strategies.
• Consumer & Market Trends: Topics such as social media’s influence on wipes, fragrance preferences, and modern branding will be addressed.
• Innovation in Materials & Design: Presentations on plastic-free wipe technologies, flushability standards, slitting advancements, and niche applications like sports hygiene and specialty wipes.
• Regulatory Landscape: A dedicated panel will break down evolving tariffs and global regulations affecting the industry.

Conference Highlights Include:

• WIPES Academy (July 21–22):
  A specialized 12-session training program led by Heidi Beatty, CEO of Crown Abbey, focusing on the end-to-end development of wipes — from substrate selection and formulation to packaging and commercialization.
• Tabletop Exhibits & Lightning Talks (July 22–23):
  Exhibitors will present rapid-fire, five-minute showcases of their latest wipe-related innovations, complemented by evening networking receptions.
• Lunch Arounds (July 22–23):
  Attendees can join intimate, topic-focused lunch groups to exchange ideas and build peer connections with industry professionals and entrepreneurs.
• Pre-Conference Webinars:
  Additional learning opportunities will be offered ahead of the event, with more information to be announced soon.
• World of Wipes Innovation Award® (July 22 & 24):
  This prestigious award recognizes transformative innovations that enhance wipe functionality through nonwoven technologies. Finalist presentations will take place on July 22, with the winner revealed on July 24.

For more information, including program details, registration, exhibit reservations, and sponsorship opportunities, visit:
🌐 www.worldofwipes.org