Wacoal Opens New Store at DLF Mall of India, Expands NCR Presence
Premium Japanese Lingerie Brand Strengthens Delhi-NCR Presence
Wacoal India deepens its North India expansion with a new store at DLF Mall of India, Noida, offering premium intimate wear and an enhanced retail experience.
Japanese premium lingerie brand Wacoal has further strengthened its presence in the Delhi-NCR market with the opening of a new store at DLF Mall of India, Noida, one of the region’s most prominent retail destinations. The launch marks a significant milestone in Wacoal India’s ongoing expansion across North India, following impressive performance at its existing locations in the capital. The brand has confirmed that several more openings across Delhi-NCR are planned in the coming months.
The new store reinforces Wacoal’s commitment to making high-quality, well-fitted intimate wear more accessible to women in one of India’s most dynamic and fashion-conscious regions. With Delhi emerging as a major retail powerhouse — driven by young, diverse, and style-aware shoppers — the brand’s deepening foothold aligns with its broader strategy to scale its presence nationwide.
Speaking on the launch, Ms. Pooja Merani, COO, Wacoal India, said:
“At Wacoal, we are dedicated to offering women exceptional fit, quality, and an elevated shopping experience. With the launch of our store at DLF Mall of India, we are not only strengthening our presence in the Delhi-NCR region but also marking our entry into the city’s mall retail space. This expansion is an important step in bringing Wacoal’s distinct experience closer to our consumers.”
Echoing this momentum, Mr. Hirokuni Nagamori, CEO, Wacoal India, added:
“Our rapid growth in Delhi-NCR is driven by a strong and rising demand for premium, expertly crafted lingerie. The opening of our first mall store in Delhi at DLF Mall of India represents a significant milestone for Wacoal, reinforcing our commitment to the North India market. With several more stores in the pipeline for Delhi, we are accelerating our momentum and laying a solid foundation for Wacoal India’s long-term growth.”
Spread across 300 sq. ft., the DLF Mall of India store is designed to provide an intuitive and immersive retail experience. Private fitting rooms, modern interiors, and thoughtfully zoned product displays help streamline discovery, while digital screens showcase new collections and brand-led storytelling. Trained fit experts are on hand to guide customers through sizing, comfort, and silhouette choices, ensuring a personalised and confidence-building experience.
The store houses an extensive selection of Wacoal’s signature ranges, including BASICS, the newly launched Stellar Collection, the upcoming Autumn/Winter 2025 (AW ’25) line, bridal lingerie, seasonal fashion collections, sleepwear and loungewear. Each collection reflects the brand’s focus on craftsmanship, comfort and contemporary design.
Wacoal’s rapid rise in Delhi-NCR is underpinned by a sharp increase in demand for premium innerwear and growing awareness about fit and quality. Strong performance across its NCR locations reflects not only customer loyalty but also a broader shift in lingerie shopping behaviour — toward curated, comfort-first solutions — trends that support Wacoal’s long-term India growth vision.
With 18 exclusive stores currently operating across the country and multiple new stores in the pipeline — particularly in high-potential North Indian markets — Wacoal continues to expand its omni-channel network, powered by a strong digital presence and partnerships with leading multi-brand outlets.
As Wacoal accelerates its footprint in Delhi and beyond, the brand remains focused on offering intimate wear that champions individuality, celebrates craftsmanship, and keeps pace with the evolving lifestyle needs of modern Indian women.
Store Address:
DLF Mall of India, Shop No. D-335B, 2nd Floor, Sector 18, Noida – 201301
