Wacoal India Opens Flagship Store on Linking Road in Mumbai's Khar West

New flagship outlet brings the brand's complete lingerie portfolio, expert fit consultations and premium retail experience to one location

Premium Japanese lingerie brand Wacoal has opened its flagship store on Linking Road, Khar West, Mumbai, marking another step in the company's retail expansion strategy in India.

Situated in one of Mumbai's established fashion and lifestyle destinations, the 450 sq. ft. store has been developed to deliver Wacoal's complete retail experience in India. The outlet brings together the brand's broad product portfolio, expert fit guidance, and a shopping environment focused on personalised customer service.

According to the company, the Khar flagship has been designed as a benchmark for Wacoal's retail presence in India, reflecting its focus on fit, comfort, innovation, and customer service.

Customers visiting the store can access Wacoal's range of lingerie, shapewear, sleepwear, and loungewear. The outlet also includes private fitting rooms and one-on-one fit consultations conducted by Wacoal's trained specialists to help customers identify products suited to their body type and lifestyle. The brand states that its approach is supported by more than 75 years of Japanese craftsmanship and body-measurement research, with fit and comfort remaining central to the customer experience.

The company said the decision to establish the flagship on Linking Road was based on the area's position as one of Mumbai's prominent fashion and lifestyle shopping destinations, strengthening Wacoal's presence in one of its key consumer markets.

"Mumbai is the heart of our India business, and Linking Road is at the heart of how Mumbai shops. Choosing this location for our flagship store was a strategic decision, allowing us to bring our most complete brand experience closer to customers. This store reflects everything Wacoal stands for—expert fit solutions, premium quality, innovation, and personalized service. We are excited to further strengthen our presence in a city that continues to play a key role in our growth story," said Ms. Pooja Merani, COO, Wacoal India.

The opening adds to Wacoal India's retail network, which currently includes 18 Exclusive Brand Outlets (EBOs) across the country, along with distribution through Large Format Stores, Multi-Brand Outlets, and leading e-commerce platforms.

According to the company, Mumbai remains one of Wacoal's major markets in India, and the Khar flagship is expected to contribute to brand visibility and customer engagement in the region.

Store Details

Wacoal Flagship Store
Shop No. 1/2, 324, Sai Dwarka Building,
Linking Road, Khar West,
Mumbai, Maharashtra – 400052