Vivien Altmann-Morelli Named Director of Texcare International

Vivien Altmann-Morelli will assume the role of Director of Texcare International and its associated brand Textile Care & Cleaning Technologies starting May 1, 2026. In addition, she will take charge of the Food Technologies brand.

In her new position, she will oversee Texcare International in Frankfurt, a leading global platform for the laundry, dry-cleaning, and textile services industry. The Texcare brand also extends to four additional international events within the Technology Shows portfolio.

Altmann-Morelli will report to Kerstin Horaczek, Vice President Technology Shows at Messe Frankfurt.

“Texcare in Frankfurt is the leading trade fair for the international textile care industry and a central hub for global technology leaders as well as emerging players. As an innovation platform, it provides key impulses for sustainable, efficient and future-oriented growth. I am very much looking forward to becoming part of this global network and to helping shape the future together,” says Vivien Altmann-Morelli.

A business administration graduate specializing in sales and event marketing, Altmann-Morelli has been with Messe Frankfurt since 2019. She began as a Sales Manager in the Guest Events division and later advanced to Coordinator Guest Events in 2023, where she managed multiple interdisciplinary projects. She also contributed significantly to sustainability initiatives as part of the company’s Sustainability Management team.

In addition to her responsibilities for Texcare International, she will oversee the global Texcare portfolio, including Texcare Asia & China Laundry Expo, Texcare France, The Clean Show, and Clean India Show. She will also lead IFFA and manage the broader Food Technologies brand.

She succeeds Johannes Schmid-Wiedersheim, who led Texcare since 2016 and is now moving on to new professional opportunities.