VIRGIO Highlights Rural Women’s Role in Fashion on International Day of Rural Women

Amar Nagaram, Co-Founder and CEO of VIRGIO, highlights rural women’s contribution to textile heritage and outlines the company’s approach to connecting artisan clusters with modern retail.

"On International Day of Rural Women, we honor the skilled craftswomen and garment workers who are the true backbone of global fashion. For generations, rural women have held the world’s textile heritage together, yet they remain the most invisible in traditional retail supply chains. At VIRGIO, we believe that the future of fashion must empower the women who create it. By connecting our technology-led, Made-on-Demand model directly with Sedex-certified artisan clusters, we bridge the gap between rural craftsmanship and modern retail, ensuring fair wages, safe working environments, and steady, year-round economic independence. Technology shouldn’t just optimize inventory; it must serve as an equalizer that brings visibility, dignity, and economic progress to rural women across the fashion ecosystem."

— Amar Nagaram, Co-Founder & CEO, VIRGIO