VIRGIO Expands Offline Presence with New Sustainable Fashion Store in Hyderabad

Sustainable fashion brand VIRGIO has opened a new flagship retail outlet in Hyderabad, strengthening its physical retail footprint in southern India as part of its broader expansion strategy in key urban markets.

The latest store opening supports the brand’s objective of increasing access to technology-enabled and environmentally responsible fashion for consumers across the country. VIRGIO was founded with the aim of offering an alternative to conventional fast fashion by combining contemporary styles with material choices and production practices that prioritise sustainability.

Since its launch, the brand has focused on using natural and recycled fabrics while developing silhouettes intended for everyday comfort and wearability. Its business model integrates digital platforms with physical retail, allowing it to steadily grow its presence across both online and offline channels. The Hyderabad outlet represents another step in this growth trajectory.

Designed as an experience-driven retail space, the store encourages visitors to engage with the brand’s approach to responsible fashion. The layout and interiors emphasise clarity and ease of navigation, enabling shoppers to explore product ranges while gaining insight into fabric sourcing, craftsmanship and design values.

Amar Nagaram, Founder of VIRGIO, said the new location reflects the company’s intention to build stronger relationships with customers through physical touchpoints. He noted that the store is intended to function as a community-facing space where consumers can better understand sustainable fashion and its practical application in everyday wardrobes. He added that Hyderabad’s growing interest in contemporary fashion makes it a suitable market for the brand’s next phase of growth.

The Hyderabad launch forms part of VIRGIO’s wider plan to establish a nationwide retail network supported by data-led design decisions, on-demand production and customer engagement initiatives. The company aims to align innovation and responsibility in shaping a scalable fashion ecosystem.

Store address:
L2-41, Second Level (3rd Floor), Lakeshore Gateway Mall, Kukatpally, Hyderabad – 500072