VIRGIO Earns Back-to-Back Recognition at Digies and RetailEX Awards 2026

VIRGIO has received recognition at the afaqs! Digies Awards 2026 held in March 2026 and the e4m RetailEX Awards 2026 held in April 2026 for its work across brand integration, campaign innovation, and content-led commerce.

At the afaqs! Digies Awards 2026, the brand was acknowledged for its initiatives in brand integration and e-commerce storytelling. One of the highlighted campaigns, VIRGIO x IIFA – The Carpet Goes Green, involved replacing the traditional red carpet with a green carpet to align with sustainability messaging during a cultural event. Another initiative, Transparency – The Future of E-commerce, focused on creating a more open and trust-oriented customer experience.

At the e4m RetailEX Awards 2026, VIRGIO secured two awards. The brand received Best Brand Campaign of the Year for Econic – Anti-Sale and Best Use of Content for Chic-flix. The Econic – Anti-Sale campaign introduced a “no margins, no profits” approach, while Chic-flix integrated commerce with entertainment by encouraging audiences to shop products featured in content.

Speaking on the recognition, Amar Nagaram, Co-founder, VIRGIO, said, “Fashion today is not just about product, it’s about the system around it. From how it is priced, to how it is experienced, to the stories it participates in. With VIRGIO, we are consciously rebuilding that system, making it more transparent, more culturally relevant, and more responsible. These recognitions across platforms reaffirm that consumers are ready for a new way of engaging with fashion.”

The company operates with a digital-first model and follows a made-on-demand approach aimed at reducing overproduction. Its operations combine design, technology, and process integration within its business model.

These recognitions reflect VIRGIO’s engagement across storytelling, transparency, and content-driven retail initiatives within the fashion sector.