VIRGIO Celebrates Two Years with Eco-nic Fair ’25 Anti-Sale

Zero Mark-up, Zero Margin — VIRGIO’s bold step toward honest, sustainable fashion.

Sustainable fashion-tech pioneer VIRGIO celebrates its second anniversary not with a conventional sale, but with a radical act of honesty — the ‘Eco-nic Fair ’25’ Anti-Sale, a three-day initiative built around transparency and gratitude.

Marking its two-year milestone, VIRGIO is reimagining the meaning of a sale. From November 7th to 9th, the brand will remove all margins and mark-ups, offering every garment at its actual manufacturing cost. Customers can expect savings of up to 70% across all collections, with VIRGIO absorbing the cost of commerce. This initiative serves as a heartfelt “thank you” to its loyal community, reinforcing the brand’s unwavering mission of fair pricing, ethical production, and conscious consumption.

In a statement that challenges the culture of exaggerated discounts in fast fashion, Co-founder Amar Nagaram shared,

“We began with ambition and experimentation; today, we lead with conviction and care. As we enter Year Three, our goal is to deepen impact in sustainability, inclusivity, and the lives we touch. The industry calls it a sale when they drop prices. We call it a thank you when we drop our margin. This is not just growth; it is purpose scaling.”

Over the past two years, VIRGIO has emerged as a benchmark for scalable and trend-forward sustainable fashion, powered by key milestones such as the launch of its curvy sub-brand ‘Beyond the Curve (BTC)’, co-created with actor Anjali Anand, and expansion into global markets with physical stores in five Indian cities. The brand also introduced Amodira, a luxury fragrance line inspired by Indian heritage and royal traditions.

As the Sustainable Fashion Partner for IIFA 2025, VIRGIO brought attention to eco-conscious craftsmanship through the IIFA Green Carpet, proving that style and sustainability can coexist harmoniously.

Looking ahead to its third year, VIRGIO reaffirms its founding principles — fashion with integrity, inclusivity by design, and full transparency. The anniversary stands as a tribute to its journey so far and a promise of continued innovation where style and substance walk hand in hand.

Event Details:
Dates: November 7–9, 2025
Where: VIRGIO stores, virgio.com, and partner marketplaces including Myntra, Nykaa Fashion, and Ajio.