VIRGIO Appoints Hansa Nigam as Chief Marketing Officer

Marketing leader to oversee brand and growth strategy as sustainable fashion company enters its next phase of expansion

VIRGIO has announced the appointment of Hansa Nigam as its Chief Marketing Officer (CMO). The announcement was made on 6th July, 2026, with the company stating that she will oversee the brand's marketing and growth strategy.

Hansa Nigam joined VIRGIO in 2023 and has been involved in developing the company's brand identity and consumer engagement initiatives. In her expanded role, she will focus on strengthening VIRGIO's market presence, driving customer growth, and further developing the brand's positioning across fashion, technology and sustainability.

The appointment comes as VIRGIO continues to expand its operations through its operating model centred on demand-led production, responsible sourcing and technology-led decision-making. The company stated that its marketing strategy will continue to support long-term customer engagement as consumers increasingly seek brands that combine style, transparency and purpose.

Before joining VIRGIO, Hansa held leadership roles in brand strategy, digital marketing and consumer growth across multiple organisations. At OnePlus, she led marketing initiatives for the OnePlus Nord portfolio across India and international markets. She later worked at Glance, where she managed digital marketing for several celebrity-led brands. Earlier in her career, she worked in strategic planning at The Glitch, focusing on brand strategy for consumer brands.

Her professional background spans global brand development and startup marketing, contributing to campaigns focused on consumer engagement and business growth.

Commenting on her appointment, Hansa Nigam, Chief Marketing Officer, VIRGIO, said:

"I'm honoured to take on this role at such an exciting stage in VIRGIO's journey. Over the past few years, we've built a brand that is not just responding to how consumers shop today, but reimagining how fashion can be discovered, experienced, and produced. I'm excited to continue building on that momentum- creating marketing that inspires people, strengthens our community, and helps shape the future of conscious fashion."

According to the company, Hansa Nigam's appointment forms part of VIRGIO's ongoing efforts to strengthen its leadership team as it continues to expand its presence in the sustainable fashion segment.