VIP Clothing Expands Online with Frenchie X Launch on Amazon India

VIP Clothing Limited, a renowned name in India's innerwear industry, has launched its vibrant and youthful sub-brand Frenchie X exclusively on Amazon India. This move is a significant step in the brand’s digital transformation journey, aimed at making its stylish and comfortable innerwear collections easily accessible to the expanding online consumer base.

With a legacy spanning over 50 years in producing premium men’s innerwear, VIP Clothing has steadily evolved to meet the dynamic preferences of modern consumers. Its diversified product line now includes innerwear for women and children, along with the recent addition of Rivolta, a range of athleisure wear. Beyond product innovation, the company is embracing agile sales and delivery models to enhance accessibility while upholding its hallmark quality.

The exclusive launch of Frenchie X on Amazon reflects VIP’s commitment to direct-to-consumer (D2C) excellence, allowing customers across India to experience the brand’s premium offerings with convenience and speed.

Sharing insights on the launch, Mr. Kanishk Pathare, Head of D2C at VIP Clothing Limited, stated, “Frenchie X caters to consumers who seek elevated basics. Our collaboration with Amazon ensures that innerwear offering comfort, style, and performance is just a click away. We’re redefining daily wear to align with the pulse of contemporary life.”

This exclusive partnership with Amazon India is more than a distribution channel—it represents VIP Clothing’s forward-looking approach to retail, blending half a century of craftsmanship with modern digital platforms. The Frenchie X launch underscores the company’s resolve to lead with innovation in the rapidly evolving e-commerce landscape.