V-Bazaar Rolls Out Independence Day Campaign Using Influencers and AI-Generated Reels
Retail chain launches in-house Freedom Offer campaign across 130+ stores, combining AI-generated content, influencer marketing and in-store promotions
V-Bazaar has launched its Independence Day Freedom Offer campaign using an entirely in-house approach, without engaging an external advertising agency or producing a traditional ad film. The campaign is being promoted through influencer collaborations, AI-generated reels and in-store standees.
According to the company, the campaign focuses on digital content and local store visibility while directing a larger share of the marketing budget towards customer offers.
Campaign Built In-House
V-Bazaar said the campaign comprises 10 reels, with approximately 70% created using AI tools and the remaining content produced and edited by its in-house team.
The company stated that producing the campaign internally helped reduce production costs, allowing more of the campaign budget to be allocated to customer offers instead of large-scale advertising production.
Instead of creating content in multiple languages, the reels use an Independence Day-themed audio track available on the platform. According to the company, this approach aligns with its audience across Tier 2 and Tier 3 towns.
Freedom Offer Available Across All Stores
The Freedom Offer is valid from August 7 to August 16, 2026, across 130+ V-Bazaar stores located in more than 100 cities across seven states.
The campaign includes three promotional offers:
- Buy One Get One Free on select styles
- Flat 70% off on garments
- ₹2,000 gift voucher on shopping above ₹1,000
Management Comment
Commenting on the campaign, Hemant Agarwal, Founder and CMD, V-Bazaar, said:
"We wanted this to feel less like an ad, more like something people stop and watch. Influencers and reels work better for how our customers consume content today, honestly. Doing it in-house also meant we could move fast and put the savings back into the offer."
Company Background
V-Bazaar was established in 2016 in Lakhisarai, Bihar.
The company currently operates 130+ stores across more than 100 cities in seven states, with a presence primarily in Tier 2 and Tier 3 towns.
According to the company, this year's Independence Day campaign has been designed to reach its core customer base through digital reels and in-store promotions.