Using technology to promote traditional Banarasi fabric

It is the ideal marriage of tradition and modernity. The new generation of traditional manufacturer families is promoting the traditional handloom Banarasi sari with the help of technology, not only creating a larger industry for them but also resurrecting traditional weaving methods like Rangkat, Kadua Jangla, and designs like Shikaargah, among others. "We run a family business from generations," explains Tehzeeb Anwar, who owns a traditional Banarasi textile and sari making firm. With the passage of time, we have resorted to electronic sari exhibiting, this time on a worldwide scale, courtesy of technology.