USColorworks Expands Digital Apparel Production with Kornit Atlas MATRIX and Atlas MAX PLUS

North Carolina-based apparel producer projects 30% increase in on-demand production while streamlining operations with Kornit’s latest digital printing technologies.

Kornit Digital Ltd. (NASDAQ: KRNT), a provider of sustainable, on-demand digital fashion and textile production technologies, announced that USColorworks, an apparel decoration and fulfillment company based in North Carolina, has expanded its digital production capabilities with the installation of Atlas MATRIX and Atlas MAX PLUS systems.

The company specialises in custom and on-demand printing for the retail and promotional markets. According to Kornit, the newly added systems will enable USColorworks to produce high-quality apparel across cotton, blended fabrics and polyester.

USColorworks is among the first companies to adopt Kornit's Atlas MATRIX direct-to-garment (DTG) solution. The company expects the new technology to increase apparel and textile production for on-demand orders by 30%.

The Atlas MATRIX platform is designed to simplify production processes while supporting on-demand manufacturing across multiple fabric types, including polyester. According to Kornit, the system also enables manufacturers to reduce inventory requirements by producing garments only when orders are received, while supporting direct-to-customer fulfilment.

USColorworks stated that it is replacing its legacy production equipment with the Atlas MATRIX platform to consolidate custom order production ranging from single-piece orders to large production runs. The company expects the transition to improve turnaround times, reduce labour requirements, eliminate pre-treatment processes and enhance garment hand feel.

The company is also shifting short-run polyester print-on-demand production away from its previous direct-to-film (DTF) workflow to the Kornit digital platform as part of its production strategy.

Commenting on the expansion, Rodney McDonald, President of USColorworks, said:

“Digital production has dramatically increased our competitiveness and revenue," said Rodney McDonald, President of USColorworks. "I don't believe you can win a national program now without having the ability to handle both bulk items and on-demand orders. Digital is the only way to do it all right—managing both large and small orders in the same process. As speed, accuracy, and consistency are critical, the Atlas MATRIX system is the right solution at the right time, and it has led to an immediate and significant increase in volume from retail customers. We see this new platform leading the way for print-on-demand across our entire business."

Chris Carson, Vice President of Sales at Kornit North America, added:

“When we officially unveiled the Atlas MATRIX system at Kornit Konnections this past April, our intent was clear – enable brands and producers to embrace digital production for what has now become the on-demand era. Kornit is delivering on that promise with the new Atlas MATRIX system, which is already producing tangible results at some of our leading customers. We’re proud USColorworks has chosen to expand their digital production capabilities with Atlas MATRIX, thus removing production limitations and firmly embracing digital as the new standard for apparel production.”

Kornit also announced that USColorworks plans to further expand its Kornit infrastructure as part of its strategy to achieve near-full production automation and faster order delivery.

The companies have also released a video case study highlighting the implementation of the Kornit solutions at USColorworks.