UNIQLO Launches New Fleece Collection for Winter 2026

New Campaign Featuring Jasprit Bumrah and Kriti Sanon Highlights Fleece for Everyday Winter Wear

Global apparel retailer UNIQLO has launched its new Fleece campaign in India, highlighting warmth, comfort and functionality for everyday winter wear. Announced on October 8, 2026, in Bengaluru, the campaign features actor Kriti Sanon and cricketer Jasprit Bumrah and showcases how the Fleece collection can be used across different winter routines and lifestyles.

Kriti Sanon Showcases Everyday Winter Styles

The campaign features Kriti Sanon wearing several UNIQLO Fleece styles designed for different everyday occasions. Her looks include the Fluffy Yarn Fleece Jacket, Pile Lined Fleece Relaxed Cardigan and Windproof Fleece Reversible Full-Zip Hoodie.

The campaign presents the collection across settings ranging from relaxed moments at home to going outdoors, highlighting softness, warmth and comfort.

Jasprit Bumrah Features Versatile Fleece Styles

Jasprit Bumrah appears in key pieces from the UNIQLO Fleece collection, focusing on comfort for outdoor activities and everyday routines.

The styles featured include the Fleece Full-Zip Jacket, Bi-Colour Fleece Zip Jacket and Windproof Fleece Full-Zip Hoodie. The campaign highlights the use of Fleece as a winter layering option for different activities and changing conditions.

Although their routines differ, the campaign brings together both ambassadors to showcase the range of Fleece styles and their use across rest, relaxation and more active parts of the day.

UNIQLO Highlights LifeWear Approach

According to UNIQLO India, the campaign is based on the brand's LifeWear philosophy, which focuses on simple, high-quality clothing designed for everyday life.

Commenting on the collection, Nidhi Rastogi, Marketing Director, UNIQLO India, said:

"With our new Fleece collection, we wanted to further evolve a LifeWear essential that combines warmth, comfort and functionality while fitting naturally into everyday life. Fleece has long been an important part of our LifeWear offering because it delivers on these needs in a simple and accessible way. Our new campaign shows how the collection adapts to different lifestyles and routines, helping people stay comfortable through every part of their day. Through their distinct everyday moments, Jasprit and Kriti bring this versatility to life, reflecting how Fleece seamlessly supports different needs, occasions and ways of living."

Collection Offers Seasonal Colours and Textures

The collection is available in a range of colours including natural, olive, navy, off white, dark brown, pink and wine.

It combines seasonal colours, textures and functionality across a selection of everyday silhouettes.

The campaign will be promoted across print, digital, outdoor advertising and in-store promotional materials.