Top Global Sportswear Brands Expand Franchise Opportunities in India

India's sportswear market is witnessing strong growth, driven by increasing fitness awareness, rising disposable incomes, rapid urbanisation, and the growing popularity of athleisure. Global sportswear brands are expanding their presence across the country through franchise-led retail models, targeting both metro cities and emerging Tier II and Tier III markets.

Leading international brands such as Puma, Skechers, ASICS, and Reebok continue to strengthen their retail footprint, while Indian brands including HRX and CultSport are also expanding their reach with affordable activewear and fitness-focused product offerings. The sector is benefiting from the growth of organised retail, e-commerce, and increasing consumer demand for branded sportswear.

The report also highlights the growing influence of India's esports and gaming ecosystem, creating new opportunities for sportswear brands through sponsorships, influencer collaborations, and gaming-inspired merchandise. As consumer preferences continue to shift towards health, wellness, and active lifestyles, India's sportswear franchise market is expected to offer significant growth opportunities for both established global players and emerging domestic brands.