TechnoSport Opens First Exclusive Brand Outlet in Jharkhand, Expands Retail Network to 66 Stores
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New 2,200 sq. ft. outlet in Jamshedpur supports TechnoSport's Eastern India expansion, with plans to reach around 130 exclusive stores across India by FY27-end.
TechnoSport has expanded its retail footprint in Eastern India with the launch of its first Exclusive Brand Outlet (EBO) in Jharkhand. Located on the ground floor of Bindal Mall, Sonari, Jamshedpur, the new outlet increases the brand's national retail network to 66 stores.
Spread across 2,200+ sq. ft., the store was inaugurated by Kumar Kushagra, Pankaj Kumar and Sahil Raj, bringing together prominent names from Indian and Jharkhand cricket. The launch marks another step in TechnoSport's strategy to strengthen its presence across high-growth markets in India.
Focus on Eastern India Expansion
According to the company, Jharkhand has emerged as a significant market, supported by continued growth through its general trade network. Jamshedpur's expanding organised retail sector, increasing fitness culture, and demand for affordable performance wear make it an important location in the brand's expansion plans.
TechnoSport intends to deepen its presence across the state through a cluster-based retail strategy, targeting additional high-potential cities in Jharkhand.
Retail Growth Strategy
The company plans to expand its national Exclusive Brand Outlet network to approximately 130 stores by the end of FY27, nearly doubling its current footprint.
The Jharkhand launch also builds on TechnoSport's association with the TechnoSport Jharkhand T20 League, where the company serves as the title sponsor. The franchise-based tournament is owned by the Jharkhand State Cricket Association and supports local cricket talent.
Product Range
The Jamshedpur outlet features TechnoSport's latest activewear collections designed for training, fitness and everyday comfort.
The assortment includes:
- Lightweight quick-dry training T-shirts
- Breathable polo shirts
- Stretch joggers
- Shorts
- Performance apparel with anti-odour technology
- Durable activewear designed for warm and humid weather conditions
CEO Statement
Commenting on the launch, Puspen Maity, CEO, TechnoSport, said the Jamshedpur store represents an important milestone in the company's Eastern India expansion. He noted that the city's growing fitness culture and demand for quality, affordable activewear make it an attractive market, adding that the launch will support the brand's wider growth plans across Jharkhand.
Community Engagement
As part of the store launch, TechnoSport plans to engage with the local fitness community through marathon-related initiatives and partnerships with leading gyms in Jamshedpur.
The expansion aligns with the company's broader retail strategy of strengthening its physical presence while supporting sports and fitness initiatives across emerging markets in India.