TechnoSport Launches on Myntra M-Now, Boosts Q-Commerce Growth

Activewear leader accelerates growth through 30-minute delivery and strong omni-channel strategy

TechnoSport, one of India’s fastest-growing activewear brands, has announced its debut on Myntra’s hyper-speed delivery platform, M-Now, marking a key milestone in its rapid expansion strategy. The move strengthens TechnoSport’s leadership in affordable, performance-driven activewear and positions it to capture India’s growing quick-commerce (Q-commerce) opportunity.

TechnoSport has officially launched on Myntra’s M-Now, the platform’s 30-minute delivery service, catering initially to consumers in Bengaluru, with plans to expand soon to Mumbai, Delhi, Kolkata, Hyderabad, and Pune. This launch reinforces TechnoSport’s mission to combine speed, accessibility, and performance for the new-age fitness-conscious urban audience.

The brand debuts with 10+ styles, each priced at an average selling price of ₹430, offering the ideal balance of affordability, comfort, and functionality. By integrating with M-Now, TechnoSport aims to enhance delivery speed, increase engagement, and provide greater accessibility to customers seeking instant gratification for their fitness and lifestyle needs.

TechnoSport’s omni-channel rollout strategy, beginning with Myntra and expanding soon to its own e-commerce platform, is designed to strengthen its operational efficiency, reduce cancellations, and enhance customer trust through faster fulfilment.

Over the last six months, TechnoSport has already achieved ~60% volume growth on quick-commerce platforms, underlining the strong demand for its performance wear among time-sensitive urban consumers. With Q-commerce emerging as a major strategic pillar, the brand anticipates it will contribute nearly 15% of its total revenue in the coming years, further consolidating its market presence.

Commenting on the launch, Puspen Maity, CEO, TechnoSport, said:

“We are thrilled to launch TechnoSport on M-Now. This debut marks an important milestone in our aggressive category expansion strategy and reinforces our commitment to making high-performance activewear accessible to more consumers across urban markets. A significant share of activewear purchases today is impulse-driven, often motivated by immediate fitness goals or lifestyle needs. Q-commerce perfectly bridges the gap between intent and action, allowing us to meet consumers’ expectations for instant gratification.”