TechnoSport Launches MILLENOVA Activewear Collection Inspired by Traditional Indian Street Games

New collection combines nostalgic design elements with performance-focused fabric technologies, with prices starting at INR 350.

TechnoSport has launched MILLENOVA, an activewear collection built around the theme "Childhood Moves." The collection takes inspiration from traditional Indian street games including Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, incorporating these elements into contemporary activewear designs.

According to the company, the collection features subtle design details, chest placements, embroidered motifs and a retro-inspired colour palette comprising Teal, Woodland Gray, Midnight Blue, Ash, Yellow and Chili Flakes.

The product range includes T-shirts, gym vests, crewnecks and mock-neck tees, with MRP starting at INR 350. Developed through TechnoSport's vertically integrated manufacturing capabilities, the collection combines design-led elements with the company's fabric technologies.

Selected styles use MATPIQ fabric for a soft hand feel, while the collection incorporates TechnoCool+ for enhanced cooling and quick drying, TechnoGuard for anti-microbial protection, UPF50+ to block 98% of harmful UV rays, along with anti-static and odour-free properties designed to reduce fabric cling and support all-day comfort.

The company stated that MILLENOVA is intended to extend the use of activewear beyond fitness activities into everyday wear. The collection is designed for consumers seeking apparel suitable for fitness, casual wear, outdoor activities and daily routines while maintaining a focus on comfort, durability and performance.

Speaking about the collection, Sumit Kumar Santhalia, Co-founder and Director, TechnoSport, said,

“Some of the strongest memories of movement come from the games we played growing up, street cricket, kho-kho, cycling with friends where being active was simply a part of everyday life. MILLENOVA is our way of bringing that spirit into the present through activewear that's designed for how people move today. While the inspiration comes from familiar memories, the collection is powered by over 17 years of innovation in fabric technology and our vertically integrated manufacturing capabilities, allowing us to deliver apparel that combines comfort, performance and everyday versatility.”

Speaking about the collection, Anirudh Pratap, Head of Product & Design at TechnoSport, said,

“With MILLENOVA, our goal was to create a collection that seamlessly blends contemporary style with everyday performance. Every silhouette, colour palette and fabric has been thoughtfully developed to deliver comfort, versatility and ease of movement. Designed for today's consumers, the collection reflects our commitment to creating activewear that performs just as well beyond workouts as it does during them, without compromising on style or functionality.”

MILLENOVA will be available through TechnoSport's online store, leading marketplaces, exclusive brand outlets, general trade channels and select offline retail stores. According to the company, the launch is part of its efforts to expand access to performance-focused activewear while introducing collections that combine everyday functionality with culturally inspired design concepts.