TechnoSport Expands Retail Network with Gurugram & Erode EBOs

Brand inaugurates new Exclusive Brand Outlets in Gurugram and Erode, marking its 25th and 26th stores and strengthening its North and South India presence.

TechnoSport, one of India’s fastest-growing activewear brands, has reached a key milestone in its national expansion journey by launching two new Exclusive Brand Outlets (EBOs) — one in Gurugram, Haryana, and the other in Erode, Tamil Nadu. With these openings, the brand now operates 26 stores across India, surpassing the halfway point toward its 50-store target by FY 2025–26.

TechnoSport continues to accelerate its retail footprint across India with the inauguration of two new Exclusive Brand Outlets (EBOs) in Gurugram and Erode. These new stores mark the 25th and 26th additions to its portfolio, symbolizing the halfway milestone in the brand’s strategic plan to establish 50 EBOs by the end of FY 2025–26.

The new outlet in Gurugram, located at Elan Epic Mall, Sector 70, spans 1,678 sq. ft. and represents a major boost to TechnoSport’s presence in North India. The launch event was led by Puspen Maity, CEO, TechnoSport, alongside senior leadership. Catering to Gurugram’s youthful, fitness-conscious audience, the store features an exclusive winterwear collection customized for the NCR’s climate and lifestyle, offering a premium and localized retail experience.

Meanwhile, the Erode store on Perundurai Road covers 2,202 sq. ft., expanding TechnoSport’s footprint in South India. Erode’s growing fitness culture, strong connectivity, and emerging Tier-2 consumer base make it a strategic choice for the brand’s expansion. The outlet is designed to deliver a contemporary shopping experience, showcasing TechnoSport’s full range of high-performance activewear engineered for Indian conditions.

Commenting on the milestone, Puspen Maity, CEO of TechnoSport, said,

“These launches in Gurugram and Erode mark a significant chapter in our journey to become India’s most trusted activewear brand. By expanding across both northern and southern markets, we are uniting two key growth regions under one performance-driven vision. Crossing the halfway mark in our 50-store goal reflects not only our strategic execution but also the growing customer trust and love for TechnoSport nationwide.”

With EBO revenues doubling year-on-year and a remarkable 83% conversion rate on walk-ins, TechnoSport continues to maintain strong growth momentum. The company remains on course to achieve its ambitious ₹600 crore revenue target for FY 2025–26, driven by an expanding retail network, localized collections, and a commitment to blending performance with accessible style for every Indian consumer.