TechnoSport Enters Slikk’s Rapid-Delivery Network to Reach Gen Z Shoppers

TechnoSport has announced its entry onto Slikk, a fast-fashion commerce app designed for Gen Z and young millennials and known for its 60-minute delivery promise. The move follows Slikk’s recent $3.2 million seed funding round led by Lightspeed and positions TechnoSport to strengthen its engagement with younger, trend-driven consumers.

Through this partnership, TechnoSport’s range will be available across more than 80 pincodes. The collaboration is intended to improve access for urban shoppers whose purchasing decisions are shaped by immediacy, fitness routines, and lifestyle-led fashion choices.

The brand has launched on Slikk with a catalogue of over 150 performance-focused styles, offered at an average selling price of ₹450. The assortment combines functional design with accessible pricing, enabling customers to place quick orders for activities ranging from planned workouts to spontaneous sports sessions or wardrobe updates.

Activewear is among the strongest-performing categories on Slikk, reflecting changing attitudes among Gen Z and millennials who increasingly view fitness apparel as part of everyday wear rather than a specialised segment. The platform has recorded a 30-fold year-on-year increase in items sold, highlighting rising demand for clothing that balances comfort, utility, and contemporary styling.

TechnoSport has also reported strong momentum on other quick-commerce platforms, with sales volumes growing by approximately 60% over the past six months. With hyperlocal delivery models gaining importance, the company estimates that Q-commerce could contribute nearly 20% of its overall revenue in the coming years.

Commenting on the development, Puspen Maity, CEO of TechnoSport, said the launch aligns with the brand’s focus on younger consumers whose preferences evolve rapidly and are closely linked to lifestyle and self-expression. He noted that Slikk’s rapid delivery model allows TechnoSport to respond more effectively to impulse-driven demand while maintaining a presence on platforms where young shoppers are most active.