Taneira Unveils Festive ‘Miara’ Saree Collection

Tata Group’s women’s ethnic wear brand, Taneira, has unveiled its festive collection “Miara: Crafted by Hand, Rooted in Purity.” The collection highlights a range of silks and cottons, showcasing India’s diverse weaving traditions, and is designed to enhance celebratory moments—whether bought as a personal statement or gifted to loved ones.

Complementing the launch, Taneira has rolled out its campaign “The Gift of Pure Love,” underscoring the saree as an enduring symbol of affection during the festive season. To enrich the shopping experience, the brand is offering limited-time festive promotions. Customers will receive a ₹1,000 voucher for every ₹10,000 spent, redeemable on their next purchase, while purchases of ₹50,000 or more will also come with a 0.2 g Tanishq gold coin. These offers are valid until 20 October 2025.

Additionally, Taneira introduces its Golden Cocoon purchase plan, enabling customers to plan and own their dream saree over time.

Speaking at the launch in Surat, Anand Sreenivas, Senior Marketing Manager at Taneira, said:

“At Taneira, we believe that a saree is not just worn, it is experienced. It transforms celebrations into personal statements and gifts into gestures of pure love — a sentiment we have brought alive through our festive campaign. Together with our special offers and Golden Cocoon plan, we aim to make Taneira sarees the most meaningful choice for consumers this season. With market sentiment strong, we are anticipating high double-digit growth through this festive period.”

The Miara collection, starting at ₹6,499, is available at the Taneira showroom, Kakadia Complex, Off GhodDod Road, Surat—crafted to be gifted, treasured, and cherished.