Faced with the health crisis, Messe Frankfurt France comes up with an innovative alternative solution for the fashion industry following the cancellation of its February 2021 trade fairs.

Faced with the health crisis, Messe Frankfurt France comes up with an innovative alternative solution for the fashion industry following the cancellation of its February 2021 trade fairs.

The growing uncertainties linked to the COVID-19 crisis and the limitations imposed by the application of health regulations for major events with an international dimension – such as travel restrictions for foreign nationals – make it impossible to...