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The world’s largest beauty company sees China as its digital ‘laboratory’

The world’s largest beauty company sees China as its digital ‘laboratory’

by TEXTILE VALUE CHAIN | Jul 20, 2020 | Apparel, Fashion & Retail, Fashion, News & Insights

China is “a great laboratory” for beauty giant L’Oreal in terms of how it tries out new technology, according to its chief digital officer. It is the “most digitalized” country in the world, Lubomira Rochet told CNBC’s Julianna Tatelbaum. “I think that the usage we...

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