by TANVI_MUNJAL | Dec 7, 2023 | News & Insights
In a magnificent display of Indian fashion and culture, the Fashion Design Council of India (FDCI) presented a spectacular show at the BRICS+ Fashion Summit held in Moscow. This showcase became the summit’s highlight, capturing the essence of Indian tradition...
by Manali bhanushali | Jun 25, 2021 | Apparel, Fashion & Retail, News & Insights
Mumbai 24 July 2021: Conceived and founded by Prachi Saraf, Vyusti is India’s newest sustainable fashion brand, offering a unique curation of traditional Indian handloom apparel and accessories. The brand name ‘Vyusti’, is rooted in Devanagari Sanskrit, and it means...
by prashant@gimatex.co.in | Nov 28, 2020 | Research/ Review Paper, Textile Articles
Abstract: Marketing is a really gamechanger in case with handloom sector. The middlemen have a crucial role in connecting to the consumer. The power loom has a major market share in India and have a core preference over the handloom sector due to lack of proper...