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Gucci introduces a leather substitute that is free of animals. Premium Content

Gucci introduces a leather substitute that is free of animals. Premium Content

by Manali bhanushali | Jun 18, 2021 | Apparel, Fashion & Retail, News & Insights

Gucci, a high-end fashion house, is introducing an animal-free leather alternative. Demetra, a novel mainly plant-based material, is already being used to manufacture three shoe styles. The new material is made using the same tanning techniques as Gucci’s...

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